Starting in 1997, Excursions Clothing productized and cultivated the art form  of “Lyrical Sampling” during an era of streetwear when logos and branding dominated the scene. The art of lyrical sampling is defined as “the visualized art of metaphorically sampling short phrases of lyrics, as popularized within the music of hip-hop, for the purpose of creating an original work which offers graphic interpretation and further significance to the sampled lyrics”.